DiscoverNJHistory.org is proud to serve as the one-stop shop for news, events, and information of interest to New Jersey’s history community. Perhaps nowhere is this more important than in highlighting the wealth of informative and topical best practices and professional development workshops offered by state, county, and local history organizations. Covering a wide array of areas that are critical to institutional growth, the offerings seek to match need with expert insight in order to maximize impact for participants.
Below please find a (continually updated) list of workshop offerings from history stakeholders across New Jersey. Check back often!
“Welcoming All of Our Publics” Workshop
Feb. 12, 2018
(Snow date Feb. 23, 2018)
Hunterdon County Historical Society, Flemington, NJ
Description: This workshop is for the staff, volunteers and friends of grantee, re-grantee and constituent organizations of the Hunterdon County Cultural & Heritage Commission. It will increase knowledge and skills for better knowing and serving audiences and visitors, recognizing cultural trends that can impact their organizations and audience, providing creative and enjoyable visitor and audience experiences, and creating welcoming and comfortable environments for staff, volunteers, visitors and audiences.
Presenter: Katie Boardman is a Principal of the Cherry Valley Group, Cooperstown, NY. She teaches for the Cooperstown Graduate Program and leads interpreter-training sessions throughout the Northeast and Canada. (http://www.cherryvalley.com/group/)
Social Media Marketing for Cultural Institutions: Building Your Audience, Increase Engagement, and Secure Donations
Feb. 13, 2018 (two sessions offered: 2:30 p.m. – 4:30 p.m. or 6:00 p.m. – 8:00 p.m.)
(Snow Date: Tuesday Feb. 27, 2018)
County Administration Building, Somerville, NJ
Description: Cultural and Arts Organizations are uniquely positioned to benefit from Social Media Marketing. By definition they are content creators and they appeal to well defined target audiences. This interactive presentation/workshop will provide attendees with an overview of the Social Media landscape and an actionable plan on how to use it effectively.
Presenter: Michael Pilla has built a career on achieving business objective through the use of art and technology as a designer, writer, educator, and entrepreneur. He started his own firm to bring the power of online marketing to small businesses and organizations, and has spoken at events for The Manhattan Chamber of Commerce, The Arts and Business Council of New York, and Microsoft’s Marketing Week, among others.