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Social Media Marketing for Cultural Institutions: Building Your Audience, Increase Engagement, and Secure Donations

February 13 at 2:30 pm - 8:00 pm


Social Media Marketing for Cultural Institutions: Building Your Audience, Increase Engagement, and Secure Donations
Date: Tuesday, February 13, 2018 (two sessions offered: 2:30 PM – 4:30 PM or 6:00 PM – 8:00 PM)
(Snow Date: Tuesday February 27, 2018)
Location: 20 Grove Street, Somerville (County Admin. Bldg.) Engineering Conference Room 2nd Floor; parking available in the deck located off East High St. *Location subject to change.

Cultural and Arts Organizations are uniquely positioned to benefit from Social Media Marketing. By definition they are content creators and they appeal to well defined target audiences. This interactive presentation/workshop will provide attendees with an overview of the Social Media landscape and an actionable plan on how to use it effectively. Topics covered will include:

A review of the major Social Media sites
The best way to utilize each one
Determining which platform is right for you
Return On Investment and defining success
Creating a content strategy
The content calendar and other tools
Visual content: images and video
Using Social Media with email marketing
Growing your following
Paid media: What is it? How to best use it?
Donation and ticket sales

To accommodate everyone’s differing schedules, we are planning to offer two (same day) sessions of this workshop, each contingent on adequate number of advance registrations. Both workshops will be facilitated by Michael Pilla. Michael has built a career on achieving business objective through the use of art and technology as a designer, writer, educator, and entrepreneur. After holding creative leadership positions at several digital agencies, he started his own firm to bring the power of online marketing to small businesses and organizations. He has spoken at events for The Manhattan Chamber of Commerce, The Arts and Business Council of New York, Microsoft’s Marketing Week, The Center for Non Profit Success, and the Monmouth Arts Council. He is also the author of You Oughta be in Business, a humorous “text book” for entrepreneurs.

Though the workshop is free, there will be a $5 non-refundable registration fee for the afternoon session to cover cost of light refreshments; and a $12 fee to cover the cost of a light meal for the evening session.  Registration will not be confirmed until your check is received.  Completed registration form and check must be received no later than Monday, February 5, 2018 by 5pm to secure your place at the workshop.

For more information and to register for this upcoming workshop, please go to http://bit.ly/SCTechAsst

We encourage and welcome organizations and individuals from in-county, as well as out of county organizations, to attend this workshop and look forward to your attendance.



February 13
2:30 pm - 8:00 pm


County Administration Building
20 Grove Street
Somerville, NJ 08876 United States
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